It's Shea: End-to-End Cosmetic Product Market Entry in the UAE
Introducing a new luxury skincare brand to Dubai market, centered around premium, raw Nilotica Shea Butter sourced directly from Uganda.
navigating the complex transition from a raw commodity to a shelf-ready consumer brand.
Strategic Objectives & Goals
Product Excellence & Supply Chain Security
Transform raw material sourcing into a premium, scalable consumer product that ensures quality and supply continuity.
Multi-Channel Market Penetration
Launch the brand across diverse retail and wholesale channels to maximize reach and revenue potential.
Regulatory & Operational Compliance
Official registration for the company with Dubai Customs, registration of raw materials to enable importation, and registration of final products with Dubai Municipality (Montaji)
Regulatory Compliance
Managed the entire government relations process, successfully registering the company and securing "Montaji" product approval from Dubai Municipality to ensure legal import and distribution.
Technical Development
Orchestrated the end-to-end supply chain, from sourcing 100% Raw Nilotica Shea Butter directly from Uganda to overseeing local production, filling, and packaging sourcing.
Commercial & Creative Execution
Created the complete brand identity and visual assets, while simultaneously establishing commercial foundations through competitive pricing structures and channel-specific presentation decks for Amazon, Noon, and specialty retailers.
Strategy & Planning
Developed a comprehensive market entry roadmap, defining the brand's "Pure shea, nothing else" value proposition and structuring a dual-channel approach for both B2B wholesale and B2C retail expansion.
The Work
"They didn’t just market our product—they understood its soul. The way they aligned Camelicious with our cultural values and traditions, while giving it a fresh, modern voice, was truly unique. It’s rare to find partners who can honor heritage and innovate at the same time"
- Sana Labibi
Marketing Manager
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About Us
Market Navigator is a leading business consultancy specializing in business growth coaching and digital marketing. With a results-driven approach, we empower organizations to achieve their goals through strategic planning, innovative solutions, and seamless execution. Since inception, we have partnered with businesses across diverse industries, delivering measurable outcomes that enhance market impact and customer engagement. Based in Dubai, we bring regional expertise and a global perspective, making Market Navigator the trusted choice for impactful business transformation.
Market Navigator operates as Market Navigator LLC-FZ, a duly registered entity in Dubai. Our registration number is 2309561.