It's Shea: End-to-End Cosmetic Product Market Entry in the UAE

navigating the complex transition from a raw commodity to a shelf-ready consumer brand.

Strategic Objectives & Goals

Product Excellence & Supply Chain Security

Transform raw material sourcing into a premium, scalable consumer product that ensures quality and supply continuity.

Multi-Channel Market Penetration

Launch the brand across diverse retail and wholesale channels to maximize reach and revenue potential.

Regulatory & Operational Compliance

Official registration for the company with Dubai Customs, registration of raw materials to enable importation, and registration of final products with Dubai Municipality (Montaji)

Regulatory Compliance

Managed the entire government relations process, successfully registering the company and securing "Montaji" product approval from Dubai Municipality to ensure legal import and distribution.

Technical Development

Orchestrated the end-to-end supply chain, from sourcing 100% Raw Nilotica Shea Butter directly from Uganda to overseeing local production, filling, and packaging sourcing.

Commercial & Creative Execution

Created the complete brand identity and visual assets, while simultaneously establishing commercial foundations through competitive pricing structures and channel-specific presentation decks for Amazon, Noon, and specialty retailers.

Strategy & Planning

Developed a comprehensive market entry roadmap, defining the brand's "Pure shea, nothing else" value proposition and structuring a dual-channel approach for both B2B wholesale and B2C retail expansion.

The Work

Rqitects

Brand Transformation