Guide the brand through a full-scale modernization and global expansion—without losing the legacy it was built upon.

Strategic Objectives & Goals

Modernize Operations End-to-End

Transition from fully manual processes to digitally integrated systems for manufacturing, logistics, sales, and inventory.

Enable Global Market Entry

Build the infrastructure needed to support seamless export/import operations and penetrate key markets in the UAE, Europe, and Asia.

Preserve Heritage While Enabling Scale

Maintain the cultural and historical identity of the brand while building scalable systems to meet global demand.

Communicate Legacy with Modern Appeal

Establish a modern brand presence both online and in physical retail environments that resonate with younger, global audiences while respecting the brand’s heritage and values.

Distribution & Retail Partnerships

Secured regional distribution agreements and in-store placements to build visibility and access in priority markets.

Ecommerce Platform Launch

Designed and launched a full-featured ecommerce website with global shipping and localized experiences.

Localized Media Strategy

Created culturally tailored content to resonate with different target markets and engage local audiences, including on social, TV and in-store.

End-to-End Logistics Enablement

Took charge of importing, customs clearance, and warehousing solutions across multiple international regions.

The Work

"Our brand has lived for over a century in the hearts of our community, but we knew it was time to evolve. This team helped us bring Abou Arab Haider into the modern world without letting go of what made us special. We’re now present in markets we only dreamed of before—and we did it without losing our roots."

- Hassan Haider

General Manager

Tadawi Hospital

Brand Expansion