Host a standout openings, drive public engagement in high-traffic areas, and set the stage for a digitally driven year ahead.

Strategic Objectives & Goals

Create Community Buzz

Maintain visibility and engagement through a month-long stand in a major mall, offering health education, information, and human connection.

Amplify Presence

Capture high-quality photography and videography to power future content, promotions, and storytelling.

Celebrate and Announce Presence

Launch the new Tadawi branch with an unforgettable opening ceremony that draws attention from media, partners, and the public.

Build for the Future

Develop a strategic digital and brand direction that transitions Tadawi into a health-first media presence capable of influencing care at scale.

Public Engagement Activation

Managed a long-term mall stand including sourcing, training, and managing staff to ensure a seamless, on-brand experience.

Photography & Videography

Captured high-quality visuals of the opening and activation for use across digital, social, and internal platforms.

Strategic Foundation for the Future

Developed a digital-first strategy to transform Tadawi into a living brand, content-driven, personalized healthcare provider.

Launch Event & Opening Ceremony

Delivered a full-scale ribbon-cutting event with live performances, media coverage, and professional photo/video production.

The Work

Golden Cube

Brand Inseption