Evolve from a conceptual entity into a fully realized ecosystem, anchored in research, driven by strategy, and visually distinctive.

Strategic Objectives & Goals

Digital Presence & Experience

Maintain visibility and engagement through a month-long stand in a major mall, offering health education, information, and human connection.

Market & Competitor Intelligence

Conduct in-depth market research and competitor analysis to inform brand positioning and strategic decisions.

Scalable Brand Architecture

Build a premium identity that can flexibly accommodate multiple sub-brands under a unified yet expandable umbrella.

Naming for Growth

Create distinct, strategically aligned names for sub-brands—each tailored to its function, audience, and business vision.

Brand Naming & Identity

Facilitated naming workshops that resulted in concept-rich identities for Golden Cube and its extensions like ONYX (investment division) and Alter Space (marketing agency), each reflecting the brand’s vision, tone, and values.

Website Portal Development

Built a visually immersive digital portal featuring interactive elements like a parallax cube, call-to-actions, adaptive design, SEO tools, robust CMS and quick-access contact tools, all optimized for a seamless experience across devices.

Sub-Brand Architecture

Designed and developed individual identities and visual languages for sub-brands, ensuring cohesion with Golden Cube’s parent identity while allowing room for independent expression and market alignment.

Market Research & Brand Audit

Conducted competitive benchmarking for 12+ brands, positioning audits, market trend research and 15 audience personas to define the whitespace for Golden Cube and its sub-brands.

The Work

"We had a vision, Market Navigator gave it structure. From naming to digital execution and brand story, every step felt intentional, strategic, and deeply aligned with our mission."

- Mohammad Haj

General Manager

Rqitects

Brand Transformation